Bodhi – pronunciation: Bow-dee
I practice a type of meditation called TM (transcendental meditation), I started about 4 years ago. In brief – and contrary to what the name itself might suggest 😉 – the Transcendental Meditation technique is a very simple, natural and effortless way of letting your mind settle down into an extremely calm and state of rest. Practiced twice a day for twenty minutes. I love doing it, it makes me calmer and better able to deal with stress. I also think it makes me a better designer, parent and husband! (maybe because I’m away from the kids and wife for 40mins a day!).
I wanted the name of my business to reflect in some way my belief in TM. Bodhi as described in the encyclopaedia is:
Bodhi, in Buddhism, the final Enlightenment, a spiritual release that leads to Nirvāṇa. The accomplishment of this “awakening” transformed Siddhārtha Gautama into a Buddha (an Awakened One). The final Enlightenment remains the ultimate ideal of all Buddhists, to be attained by ridding oneself of false beliefs and of false beliefs and the hindrance of passions.
I have to be honest and say I’m about as far from enlightened as the next man, but that may change one day… I may wake up one day and feel the need to dress as a monk, head off to Tibet and talk as profoundly as Eckhart Tolle (I can’t see it happening either!).
I like simplified design, as inspired by Zen Buddhism, which was taken on board by Apple ex CEO Steve Jobs and rolled out across the whole Apple brand – simplicity, naturalness, subtlety, asymmetry, austerity. I think the name Bodhi Design represents these values well. Some days, like when I’m trying to spell Bodhi over the phone – I wish I’d just stuck to a simple name like LP design, but at least there is a bit of a story behind this name and it’s a good talking point!
Bodhi is also a tree (see photo), that’s where I got my logo from, it’s a simplified representation of the Bodhi leaf.
I’ve also since found out that Patrick Swayze played a character called Bodhi in Point Break! There’s also a dog called Bodhi, who’s the leading dog model for mensclothes!!! I shit you not, he also earns more than me… a dog dressed as a man! $15,000 a month! I chose the wrong profession!